How much money can I expect to earn?
The expected earnings depend on 5 factors:
- The number of impressions (e.g. Facebook group members, followers or website visitors who get to see the link);
- The Click-Through Rate (CTR);
- The conversion rate;
- The sheet price; and
- The commission rate.
The expected earnings can be calculated using the following formula: number of impressions * CTR * conversion rate * sheet price * commission rate.
If we set the CTR at 0.009 (average CTR Facebook ads), the conversion rate at 0.023 (average conversion rate) and the commission rate at 0.11 (average commission rate; higher than 10% due to bi-annual promotions during which you will earn – for the duration of one month – 15% commission for certain country and/or province sheets), then the expected earnings can be calculated by multiplying the sheet price by 0.00002277 and the result of that by the number of impressions (differs per Facebook group, social account, website, etc.).
If we use our average sheet price of $285, then the expected earnings are:
Impressions | Expected Earnings |
---|---|
1,000 | $6 |
2,000 | $13 |
5,000 | $32 |
10,000 | $65 |
20,000 | $130 |
50,000 | $324 |
100,000 | $650 |
Not bad at all for only one post! Feel free to play around with these numbers though based on what you think the CTR and conversion rate can be. Please note that sharing more often and with different people only increases your expected earnings. Some people may not be ready to buy a property now, but they will be in the future. So even if the same people will get to see your post over and over again, it can (and will) still lead to new click-throughs and conversions. Hence we have set the CTR constant (i.e. 0.9% of all people who get to see your link again, will still click-through, even after seeing it for the umpteenth time).